As an institution of higher education, it is critical that all written materials produced and utilized by 91传媒 be professionally executed and presented. Writing for the general public is different than writing for collegiate publications or research journals.
91传媒 follows the Associated Press Stylebook. Media, marketing, web and publication writing should be oriented toward a general audience and follow the guidelines listed below.
Click this link to view institutional guidelines for logos, colors, fonts and other graphic elements: 91传媒 Graphic Standards Guide
91传媒
Refer to 91传媒 by its full name on first reference.
On subsequent references, use 91传媒, not EO or E.O.U. Avoid referring to 91传媒 as Eastern.
Capitalize University when in direct reference to 91传媒 and addressing internal audiences.
Do not use “the campus” and instead use “the University” when referring to 91传媒.
Schools
College of Education
College of Business
College of Arts, Humanities and Social Sciences
College of Science, Technology, Math and Health Science
Buildings
Use official building names in all titles, photo descriptions and upon first reference in stories, releases and letters: Ackerman Hall, Alikut Hall, Badgley Hall, Community Stadium, Daugherty Hall, Eocene Courts, Gilbert Event Center, Hoke Union Building, Inlow Hall, KEOL Podcast Studio, The Fieldhouse, Loso Hall, McKenzie Theatre, North Hall, 91传媒 Library, Quinn Coliseum, Student Health/Counseling Center, Zabel Hall.
Titles
Name of an individual is followed with complete appropriate title upon first reference: Tom Insko, president of 91传媒.
Use name, title format whenever possible. Capitalize titles when they occur before a name: David Allen, assistant professor of mathematics; Assistant Professor of Mathematics David Allen.
Political titles: Sen. Hubert Humphrey (D-Minn.)
For students, include class status at time of publication: Joe Student, a junior from Burns鈥�
For alumni, include a comma and the abbreviated year after name: Joe Graduate, 鈥�82.
Academic degrees
Capitalization of degrees should match the registrar鈥檚 on-campus degree list and .
Capitalize official degree titles: Bachelor of Arts in Psychology.
When the discipline listed with the degree is not part of the official degree name, it is not capitalized: Bachelor of Arts in mass communication, Master of Arts in counseling.
Do not capitalize in general reference: master鈥檚 degree, bachelor鈥檚 degree, associate degree, doctoral degree or doctorate.
Use 鈥渕aster鈥檚 degree鈥� or 鈥渂achelor鈥檚 degree鈥� over abbreviations in general reference. When necessary, abbreviate degrees with periods: Ph.D., M.A., B.A.
The word 鈥渄egree鈥� is never capitalized when referring to academic degrees.
Cyberspace
Format e-mail addresses as name@host.domain: yourname@eou.edu or yourname@hotmail.com.
Delete http:// and www. before URLs and web addresses: Visit eou.edu/marketing for more information.
internet, not Internet
email, not e-mail
website, online
Dates and times
Spell out the month if used alone or with year: last September, January 1993.
Abbreviate if followed by the date: Jan. 12, 1993 or Oct. 28. Do not use the -st, -nd, -rd, or -th endings on numerals.
Note that not all months are abbreviated: Jan., Feb., March, April, May, June, July, Aug., Sept., Oct., Nov., Dec.
Drop the extra zeros on the hour and include a.m. or p.m.: 1 p.m. or 3:30 p.m.
Include time zone when needed for clarity and for audiences outside of Pacific Standard Time: 9 a.m. PST.
Cities and states
Use when listed with a city: St. Paul, Minn.; Boulder, Colo.
Always spell out Iowa, Alaska, Hawaii, Idaho, Ohio, Texas and Utah.
Do not include the state for Oregon cities: The choir toured high schools in Prineville during winter break. Theatre students went to Thousand Oaks, Calif., to perform.
Quotations
Commas introduce quotations of a sentence or a phrase. Colons introduce quotes of more than one sentence.
Punctuation marks always go inside quotation marks.
Speakers introduce quotes in the past tense (said, not says): 鈥淲e held the Spring Symposium in Loso Hall at 91传媒,鈥� said Tom Insko, 91传媒 president.
The Oxford Comma
Commas separate series of simple items and no comma precedes the final item of a simple series: scholarships, financial aid and loans.
A comma may separate the final items of a complex series in order to avoid confusion: apply for scholarships by Feb. 1, visit the Financial Aid Office regularly, and arrange for any necessary loans.
Use semicolons to separate individual items with comma separations: Dallas, Texas; Seattle, Wash.; and Miami, Fla.
Sports
Student-athlete, not student/athlete
There are no 鈥淟ady Mountaineers.鈥�
Teams are plural and possessive: men鈥檚 basketball, women鈥檚 wrestling
Reference position, name, year and hometown when identifying student-athletes: Right tackle Jason Follett (Sr., Hermiston)
Numbers, publications, pronouns and common words
Spell out numbers below 10 and when they occur at the beginning of a sentence. Exceptions to this rule include dates, ages, times and currency: $5, 8 years old, seven miles, 45 students, three days, Nov. 6, nine years, 10th grade, Fourth Street, 3414 Adams Avenue.
Use dots or hyphens for telephone numbers: 800-541-3475 or 541.962.3740.
Use quotation marks around titles of books, plays, movies and other publications. Capitalize reference book titles: 鈥淭o Kill a Mockingbird,鈥� Encyclopedia Britannica, 鈥淧ippin.鈥�
Avoid using gender pronouns, especially when you do not know an individual鈥檚 preferred terms. Use the individual鈥檚 last name whenever possible, and rework the sentence as needed.
Percent, not %; unless in graph or chart
Advisor, not adviser
Updated October 2017